The 'Displayed' figure is incremented by one....
- Every time a 'Panel Advert' is displayed on the right of a page
- Every time an advert's summary details are displayed in a list of adverts
The 'Clicks' figure is incremented by one....
- Every time a 'Panel Advert' is clicked on
- Every time the 'More Details' link is clicked on an advert's summary to display the full advert details